Wednesday, 30 March 2016

Semantic Search Put Your SEO Strategy On Its Head

Thanks to semantic search Google finally understands what really is on your website. This has major consequences for the findability of your website.

In this article you'll discover:

  • What semantic search is and what the consequences are for your website
  • How Google increasingly 'Answer Machine'
  • What you can do today to make your website Semantic Search Proof
  • The future of SEO is semantically

The future of SEO is semantically

Living in the past. Well, better. Often a lot easier, and this also applies to search engine optimization and writing for SEO. What strategic keywords processed in a text were sometimes sufficient for beautiful positions in the search results.

Today search engines are getting smarter. As Google invests heavily in Semantic Search, a new way to index web pages. Thanks to semantic search engine understand the increasingly what's on your website. And that has major consequences. But let's start at the beginning.

Why semantic searching the SEO world on its head

Semantic search and SEOThe Google search engine have always been a real indexing machine. Google spiders come on a website, read the information on state and store it in a database. At that reading occurs immediately a problem, because they see the words stand but do not really understand what they mean.

Due to this shortcoming could keep you as a website owner engines for years fooled. You wrote the words that you want to be quite often found in a text, provided some targeted links with the same keywords to the page and Google and company names that you just offered what were looking for their users. Today this still works as - although to a lesser degree - but with semantic search and semantic search is an end to this.

Semantic search: Google is an Answer Machine

Google is due to semantic search answer machineWith Semantic Search Google wants to become a real 'Answer Machine'. If you as a user types in a search term, the search engine understands better and better with what intention you do and what information you seek. This is only possible if the engine really 'understands' what a text is about and that is exactly what Semantic Search focuses on.

At semantic Google looks beyond keywords. Instead, Google looks at "entities". There are entities for people, things and places, and exactly how it works is a clear example.

Keyword to entities

Command. Take once a pen paper and write in five minutes everything you know about a tree. You know what I'm doing with you:

  • There are large and small trees
  • They can float
  • You can create boards
  • A tree is flammable
  • In autumn, the leaves fall off

And so I can still go on. With Semantic Search Google stores all the properties and definitions of a word like entity . A word such as "tree" is therefore much more than 4 letters on a web page, it really makes sense.

Also Read: How To Optimize The Loading Time Of Your Website Successfully

Thanks to Google entities understand texts better. An additional advantage is that an entity is language independent. If you see the word tree translates into English, the concepts remain the same. The search engine understands so very quickly web pages in other languages.

semantic search in 5 steps

Semantic search in practice

With a simple search, you can see how Google now uses semantic search in the search results. Find yourself in Amsterdam. You get to make a list of everything related to Amsterdam, including:

  • Information about the city Wikipedia
  • A widget with upcoming events
  • The ability to book a hotel
  • Pictures
And then adjust the "regular" search results. In the future, this will only increase, and can keep the search engine even consider the place, the season or the device on which you are looking for information. If you go with your mobile on Dam 'Amsterdam' typing you might see the nearest supermarket, and you will see the next flight on a PC in Barcelona.

What does Semantic Search for you as a copywriter or web designer?

Google succeeds with semantic search always better to truly understand web pages. As a copywriter or web designer, you can make the search easier by adding as many contexts. How I'll show you on the basis of seven tips.

7 Tips for a better findable website with Semantic Search

Tip 1. Use structured data

A web page consists of HTML code. While search engines since plenty of extracting data, there is still a lot of information disorganized. With structured data "you add additional information to Web pages. Visitors see not read directly, but search engines, understand and classify it. And show it more often in search results.

On, you'll find examples of structured data that you can add to your web pages. There is a template for Business Contacts. Enter here your company name, job title and contact information, then get people to see this as Googling your name.

Another example of structured data is the Rich Snippet for reviews. This ensures the asterisks that you often see when you Google for a product, film or hotel.

At Google, you read much more about Structured Data and how you apply it to your own website.

Tip 2. Write with visitors in mind

Writing-for-semantic-ZGoogle is since his Humming update very much on the line of valuable content. Ask yourself why not finish how best score on a particular search term, but how you ask users the best answers. This is increasingly important for search engines, so create content - primarily for visitors.

Concentrate - by extension - not just on the main keyword in a text. The process also synonyms and place link to quality pages on the Internet that add value to your message.

Bonus tip. Synonyms and related terms can be found under another via Keyword .

Tip 3. Cluster valuable content

Wordpress logoWith semantic search and structured data links Google pages together as verified information. The content is correct and that is why you also see popping up so often Wikipedia pages in the top 10. From this data, you can also make use.

Create valuable pages for your visitors based on keywords. Add relevance to - among other things by using related terms and synonyms - and refer to pages that answer the following question from visitors. Cluster, for example, 5 pages and link them to each other internally.

Suppose you want to write about starting a blog, then this is a logical cluster:

1. Why start a blog?
2. Which blog software do I choose?
3. WordPress vs Drupal vs Joomla
4. WordPress download
5. WordPress install etc

Tip 4. Increase your authority

Authority-and-seoReliability and authority have always been important to Google. Thanks, Semantic Search can put the search engine even better links between websites and web pages. That's why it pays very rewarding to work on your authority. publish valuable content is a good example of this, but do not forget to link externally.

Is there a valuable website within your industry? Do not hesitate to place a do follow the link . You might give some of your PageRank away with it, but you are more reliable in the eyes of Google.

Tip 5. Enhance your website

Even though you still publish valuable content such as search engines can not find it makes little sense. So do not forget to improve your website technically and regularly check for errors and improvement. Programs that you can use for this are:

Screaming Frog
Google Webmaster Tools
google Analytics

Bonus tip. Do also consider a free site scan WooRank or Site Beam.

Tip 6. Publish regularly (and good)

Content-is-currencyIn the book Content is Currency author Jon Wuebben argues that content is the new online money. Although you do have to put some caveats he certainly has a point.

With valuable content please you not only search engines, but you recruit new customers. Knowledge Sharing for me even recruit the only way for customers, and it has been working great.

Are you doing anything with content, or insert your only occasional updates on social media? Consider starting a blog, where your knowledge, share insights and questions. Search engines love it and there are more advantages:

The more items are on your site, the greater the likelihood that someone will find one
Articles draw left
Search engines love websites that are updated regularly
Remember the layout if you publish articles on your website. Use lots of white space, place images, videos, and between heads and remember that most people read scanning. Make it they, therefore, easy.

Tip 7. Use social media

Posts-on-social-mediaSocial media is valuable in order to get in touch with potential customers. You can also use it to distribute your content, such as your blog posts. This way you will increase your authority through retweets, Likes and + -jes on Google+ and search engines see this too.


Turned SEO used to it as often as the possible processing of a query term in a text, now you do not get away with more. Thanks to technologies such as semantic search engines get better and better where web Tek sen and pages are about. You can keep them no longer be fooled and quality has not changed. With writing tips and insights from this article, you are ready for the future.

Also, read about Google and SEO

Write 25 SEO Tips for higher positions in Google
Content marketing: indeed believe in the hype
Blog writing difficult? Following this blog post no more

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