The 10 Golden Rules of SEOHere we publish the most important basics and tips for clean SEO.
We as SEO Agency have these tips for search engine optimization written for two reasons: Firstly, we want to enable both the layman and the professional with the webmasters, web pages with the help of our tips to improve & Tools. Secondly, we are a company that makes money with your search engine optimization services. We always have customers who say: "I want to square 1 What about costs?" One can such a complex issue, which is about as if someone says to an architect: "I want a nice house in the countryside, what does it cost? ", answer not seriously fixed price. These rules are intended to explain customers without technical understanding, the operation of search engines and to make comprehensible what a good service does exactly. They should understand what is associated with more effort and why some things need a few days until they are reflected and others months or even years.
You will realize that SEO currently has more to do in our view, the correct making available of information and usability than with tricks. The aim of the most important search engine, Google, is valuable information to make available again. SEO should help to present this information as optimally as possible. We will show that basic usability factors and a good information architecture and good SEO content much more prominent role than technical tweaks and hidden tricks. We know that other companies still offering "Old School" -Suchmaschinenoptimierung, many blackhat optimizations even still called (ie spam). We no longer "optimize" Therefore, our service is purely advisory and because it is time-consuming, it is particularly valuable for larger customers. But for all other these tips are indeed intended. If you really work through, you create the Top10 by itself. Promised!
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Rule 1: Be organic!Search engines, especially Google, use a major part of its energy in the fight against spam. They will do anything to avoid spam. As search engines recognize spam? Usually, in that Spam organically is. Example: From one day to appear 1,000,000 new sites with a page in Google's index. What does Google think so? Here it can not go above board.
Google can now categorize relatively well sites. In a News Page Google assumes that every day a certain amount of new content added to a corporate presence website, Google shows relatively usually left.
What does that mean? Google needs to protect against spam. This makes Google in particular by analyzing how "normal" or "good" sites operate and function as "spam" pages. A typical characteristic of a bad website: Both the number of sites and the number of incoming links to increase by leaps and bounds. Such a growth is not organic and Google spam filter alarm.
Now you will say, "But then would never even a new website up and I know X-counter examples." Then tell what times! Most of the larger sites have managed lately but have achieved this using a manual activation or it is a site that "has become a trend."
Now you are wondering, "How does Google the non-organic growth of spam side of the normal page?" This is not that difficult. Google users to its service " Google Trends ". Tap times a search term, for example, your name. Immerse yourself in there, does Google detect that you are a trend and then you can grow up to a certain extent. Are your web pages is not part of a trend, you should seek definitely to organic growth.
When 2 do the same it is far from the same thing! For the reasons listed above is that you just if you have a small website, may not simply methods of large sites. What Google can pass at spiegel.de, could be rated on your website as spam.
Please also remember that Google is not everything. By the Robot and technical triggers, but there are thousands of quality raters are to evaluate your website manually An important criterion is here, except if you spamming or not, as is "go-getting" one. A Web page that runs a blog and otherwise is active in the scene is rated higher than a "dead" company website.
Tip: Include steadily and organically new, valuable content to your web page!
Rule 2: Get to know your users!This tip sounds a more to search engine marketing than to SEO. But search engines also trying to identify target groups for whom you write your web pages and search engines are trying to analyze whether you operate your target audience well. For this course are mainly the links that point to your website, used, but search engines try and content to make qualitative analysis, eg about the visit durations of users on your website. The more precisely you know your audience, the better.
Use analysis software. In Germany very common include e-Tracker, Webtrekk, Information Tools and Google Analytics . Take such analysis tools to improve your usability and analyze whether your website for users is optimal. Clean up consistently every barrier out of the way. Too often we make the discovery that website operators believe your users "find the information already". Please believe us, each mouthful you prepare your information for users, the better it works well with the search engines.
Rule 3: Avoid barriers!This tip sounds banal at first glance. Anyone who has a little busy with SEO, know that you have a search engine prepare my website palatably. The reality is somewhat different. Here are the main barriers to those search engines fail:
Flash: Flash movies can Google index although theoretically. A possible indexing but not nearly the same power as "normal" text.
Frames: If your website has a special feature, a frame structure: Frames are pursued only limited by search engines. If one uses the so-called NoFrames range from, there can accommodate text and links to sub-pages. This means that the search engines follow links and index more text of your website. There are still few examples where frame "work". In general, these are but historical reasons. We do not recommend frames from unique.
IFrames: IFrames have with frames despite similarity nothing in common. IFrames are usually indexed by search engines and should not be used for this.
Large image files: to search engines ingest regularly to very large image files. Avoid!
Long loading times: The size of a web page is important. Declutter your websites and streamline the code!
Session IDs: Google can now deal reasonably with Sessions IDs. But just the IDs of JSP pages make Google even more to create. Google recommends the "id" parameter to take in order to designate a session variable. It is even better to hide the session variables and to use only for the actual cart process is.
Slow server: load times are becoming increasingly important for Google. The Robot is mad if he has to wait because that eats resources. Do not pay attention only to the pure charging time of the HTML file, but also to the loading time of your Java scripts, to the speed of internal redirects and the DNS server speed.
Tip: In the Google Webmaster Tools shows the speed at which Google crawls your Web pages indexed and whether problems arise.
Long chains parameters: In many web shops you can still see URLs like shop.php cat = 3 & sid = 999383838393 & productt = 786 & country = de or similar?. Take so-called URL rewriting to this URL convert it into readable forms. For example /de/shop/bücher/buch1.html. This is very important
if you want to optimize a shop for search engines!
A helpful tool that you should necessarily use the Google Webmaster Tools . Google tells you where there are problems. Which websites can not be spidered and how Google sees your site.
Rule 4: Internal LinkingA search engine makes an impression of a website. A search engine tries to "understand" how the structure of a web page. As the web page is nested and structured. Help the search engine, by recycling your structure palatable.
Use navigation with text to use graphically instead of your waypoints. Use a sitemap. What is meant is not "Google Sitemaps", but really a normal sitemap.
And note in all your efforts Rule1! That Vary your anchor text. Always use the same link text, a search engine interprets as spam.
The best way to create a matrix and assign each individual website to a search and link from any other web page of your website that contains the search term to which is to be the optimized website.
Rule 5: "Content is King".This rate applies lately just for the popular search engine Google. It is conceivable to create a special workflow, will be published by the Article would. The focus should be here as in the link popularity also lie on an "organic" growth. The "organic growth", it is also why customers should be cared for in the long term. Because you need to focus on your core competencies, you have not the time to take care of it, when each link was placed on your website or in which cycles needs their website content fresh.
Rule 6: Links, links, links and links again!Links are the "currency" in the search engine optimization. The more links pointing to your website from other websites, the higher it ranks a search engine in the importance of a.
The so-called off-page optimization ensures that a search engine evaluates the value of your website in relation to other competitors as high as possible. appropriate keywords in the search engine result pages appear higher a search engine measures the value of your website, the higher.
While in the past so that most search engine optimizers put on "On-Page Optimization", this optimization becomes increasingly irrelevant - and the importance of the "Off-Page Optimization" is increasing more and more. The most important parameter for a good "Off-Page Optimization" is the number and quality of links that point to your site. Google attaches this popularity by PageRank.
But please avoid spamming. The revenge very quickly. You'd be better now and create good content and interesting tools that allow you "automatically" to the left of the other sites get.
It is much better to use classical PR work. You want so that good user come to your site. More and more in coming and quite "legal" is so called Link baiting. This is the "panhandling" of links. But if you have good content or good content, begging falls on the particularly fertile ground.
Rule 7: Let the world know you're there!So far, sites could be registered directly in any of the major search engines. Although there are on the Google web page registration form, but only one's own website is registrable. In practice lurches of Robot of a search engine on the links to a site along and then take the pages in the search engine. No links without indexing.
You can log in using "Google Sitemaps" his website on Google in Google, however. So Google can now future each file is transmitted to the server for information, there are even important additional parameters MIT liefer bar. So you can specify how many times a file changes, as currently is the file and how important they are considered. All this information could not yet be transmitted. This is much easier for the operator of a website. However, Google Sitemaps provides only for a speedy indexing. You reach with Google Sitemaps not improve your positioning in search engines.
Rule 8: Do not be too old-fashioned!It can be into SEO popular Internet forums Watch: Many search engine optimizers are old-fashioned. You once read somewhere a tip or heard and therefore follow this tip to all eternity. What was true today, should no longer apply tomorrow. Example web catalogs: You Galten a long time as an opportunity for smaller search engine optimizers, it is now so that a link can cause more harm even if you do not correct them.
So it is with the so-called OnSite optimization. There is still a myriad of optimizers, the old school SEO operate. These include the insertion of keywords in alt tags of images that excessive use of awards as strong, bold and italics, the keyword density and many other factors.
Search engines use very sophisticated methods. As for the search engine optimization, so you already have 95% of success, at least as regards the OnSite optimization if you have keyword in the title tag of a web page, even excellent in an h2 heading and a couple of times (keyword density about 3 -4%) houses in the text.
A good editor who writes professional Web content that makes anyway.
Rule 9: The right audience / the right keywords!Semantic Search gets ever greater weighting to Google. Take a look again at which word field currently determines a semantic search engine for your website. You should always produce an entire keyword field to the to be optimized keyword around.
How do you determine the right KeyWords?
- With a keyword database .
- You can use our example keyword database use or the one from Google . A keyword database shows enter the words users really in search engines. When Google keyword database, you can enter only your website and Google will then show you the relevant keywords to.
- By analyzing your conversions.
- Go to your analysis program. For example, Google Analytics. Go to sources and see which keywords users of organic searches a conversion on your web page. These keywords you still came from a keyword database and you have a very good keyword base.
Rule 10: have and analyze patient!I know many SEOs who read in a forum some "hot tip" and then implement it. If you then a few days later to see changes in the list of search results from Google and Co., you attribute this to your made a few days ago to change.
Search engines and just Google change the ranking of web pages in very long periods. Until a link from another website for my website breaks down, it can take months, because Google only just the link must indicate what already takes a time to complete, and then refer to this iteratively until the next evaluation round.
You should therefore not change permanently your website. Heed once our rules and make otherwise, except to add fresh content, not on your website. Then you are with Google!
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