Analysis of competition on the web
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AS YOU ARE MOVING YOUR COMPETITORS? WHAT ARE YOUR OPPONENTS? IN THIS ARTICLE WE EXPLAIN WHY IT IS IMPORTANT TO CARRY OUT AN ANALYSIS OF COMPETITION AND THEIR ONLINE PRESENCE.
Having a modern and responsive site is sometimes not enough. To be competitive it is necessary to vehicular traffic to your website via targeted activity SEO and a strong presence on social networks. An ' in-depth analysis allows you to thoroughly know your situation and competition on the web, as well as the market in which it operates or where would you put yourself.
This type of preliminary analysis is fundamental to understanding how other companies are moving on the web and personally I always feel to advise when you want to take the path of SEO for the positioning of your website on search engines.
COMPETITOR ANALYSIS: SOME TOOLS
On the web, there are several tools that allow you to obtain detailed results but not always easy to interpret. Among the many tools available to find SEMRush, surely one of the most used and the many cool features. With this tool, you can search for the main competitors on the web, know its ranking on search engines, check the keywords they are working and know the amount and origin of inbound links. How SEMRush, this tool allows you to know and analyze the keywords on which is investing competition, discover new competitors and analyze in detail the pages of competitors.
As you understand, do an analysis of the online competition can be very useful, because you can find out in which direction they are moving competitors. To stay one step ahead of your competitors is essential to first understand what services they offer compared to you and perform a thorough analysis of their online presence: how they interact on social networks? They are investing in SEO activities? If so, what? Which keywords are they aiming for? Where does their traffic?
OFFERS A COMPLETE ANALYSIS
A comprehensive analysis of your company includes a search ranking of your website on search engines as well as major keywords to better understand the industry in which your business operates. Furthermore, our research includes analysis of your online visibility than that of your competitors. Once concluded the analysis phase, we present the customer with a report of the results obtained, which includes clear and updated recommendations on the next steps.
If you want to deepen the discussion please write us in the comment section below.