Khan Ali Raza 22:13
|Image Source: New York Times|
Writing a descriptive text correctly not only helps the reader to have a more enjoyable reading, but also can help you increase your sales if you intend to sell products. If you know exactly how these types of texts work, you can make a difference.
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Everyone has imagination and we enjoy it in our minds, but explaining it with words to others, sometimes, is a bit difficult for everyone.
It is as if the right words do not exist to describe what we think, feel or see.
It seems surreal to some extent, because after all everyone knows (or at least should be) to express correctly through oral language.
However, if we focus on writing a text, everything gets much more complicated.
This is because, almost always, the written words are not the same as the oral ones.
Anyway, writing a nice text that hooks the audition, has a lot to do with how you focus the description of the content.
In fact, if you write descriptive texts appropriate to the subject you are dealing with, you can make a difference in what you are proposing:
- To sell
- Etc etc
The problem is that the descriptive texts you write, do not just size, that is, they do not help you achieve your goals.
There may be many reasons for this to help weight gain but, in all likelihood, you are not applying adequate descriptive language.
This, in turn, is a clear indicator that you do not know exactly how to approach these types of texts because, for starters, you do not even know what they are like.
For all these and a few more questions, I will teach you how to do descriptive texts correctly. But first, you must know what all this is about.
What is a descriptive text?A descriptive text consists of representing by writing to a person, animal, environment, object, emotion or landscape specifying its most outstanding characteristics in addition to its composition if appropriate as well as its qualities.
The descriptive text can be focused in many ways as you can check and, depending on what you are looking for, you can use some techniques or others.
However, and as a recommendation, it is always important to write a text with adjectives to make the specification more specific.
Characteristics of a descriptive textIf you want to write a good descriptive text, you must know its forms and characteristics so that its composition is appropriate.
To begin with, there are two types of descriptive texts :
- Objective description
- Subjective description
Objective descriptionThe objective description is to describe a person or element without giving personal opinions or assessments of any kind; Simply with the one that is universally accepted.
It is not always necessary to give an assessment on an issue because sometimes the texts are simply explanatory as is the case of scientific texts .
Example of an objective description
"Mercury is the closest planet to the Sun and has the most extreme temperatures in the Solar System. During the day, it is set at 400 degrees and, at night, at -400 degrees .
Subjective descriptionThe subjective definition consists of describing a person or element with the express opinion and assessment of the author, so the text does not always have to adjust reality, but most often reflect the impressions and experiences that have had.
This type of text is ideal for bloggers who want to give the opinion of a product, service and also for those people who want to explain the impressions of a certain place or element .
Example of a subjective description
"I recommend these sunglasses not only because they have a very cheap price, but because I personally have lasted much longer than other more expensive glasses with supposedly greater benefits . "
If you know the characteristics that have different descriptive texts, there are better descriptions of input because you will be working in the correct tuning.
However, it is not enough to get a text that engages the audience. There is a fundamental factor that you must treat it with much pampering.
Structure of a descriptive textWriting a descriptive text is not only about describing, but also its structure is important so that everything makes sense and the reader can fully understand the message you want to convey.
This, in turn, in case you want to write this type of text for a business, will help you increase your conversions.
As in all structured texts, a descriptive content must have:
- A start
- A knot
- A denouement
Obviously, it is not necessary to write a bible to make a proper description. Everything depends on the purpose of the text.
That means it does not matter if you write short or long descriptive text because the system is the same.
Although, if we focus on terms marketeros, short descriptive texts can be very powerful if done correctly , because after all you are adding value without offering information straw, something more than one will thank you and much.
So far you know how to create appropriate descriptive content but how do you get the audience to want to read and read without stopping? .
This question is mandatory if you have a presence on the Internet since, otherwise and no matter what your mission, you will not get any results.
For this, you have to go to copywritng .
Copywriting will help your descriptive texts be much better because:
- You will be able to find your ideal client
- You will know the strongest points of a product, service, person, landscape, ...
- You will know what words to use to persuade
- You can make money
To do this, you must know how to start a descriptive text from the beginning.
Follow these examples :
Indicates the most important aspects at the beginning of the textDescriptive text 4Descriptive texts not only consist of detailing the features or characteristics of a product or service, but also a summary of the most important aspects of the topic to be addressed to draw the attention of the reader.
You can also attack the pain points of the user.
If for example the user wants to read the description of a service, it would be convenient to explain the shortcomings that that person has in his life so that he makes the decision, at least, to read the advantages of that product or service.
However, it can not only be done in descriptions of products or services, also in any other subject you have in mind, so to some extent this section of the description you want to play, your creativity plays an important role.
Describe a scene in the knot for the reader to enter stateNow that you've drawn the reader's attention, it's time to get him on the scene. And for that, there is nothing better than describing a situation.
To give you an idea, imagine that you want to describe a pair of sunglasses. In that case, the idea would be to explain a situation where the object in question has all the protagonism.
An example would be:
"Surely you are one of those people who likes to enjoy the summer, but you are also aware that buying a pair of glasses is necessary to protect your eyes from sunlight, especially if you are on the beach . "
If we focus on this context, it is necessary here to use storytelling in the descriptive text so that the user enters the situation fully and wants to know more.
Surely if storytelling were not applied, many people would not understand the characteristics of the description, much less read until the end of the content.
With the exception of a scientific text that in that case yes that is advisable to be technical, in the other types of descriptions it is not necessary.
Specify the characteristics but do not be very technical
In fact, if you do not use technicalities in the other texts, it will help you to make the specifications clear, concise and understandable.
If you intend to sell, it is not enough to specify all the characteristics of the product, you must also persuade each paragraph, every sentence and every letter you write, a reason to buy.
Only in this way will you get the results you expect.
Of course, of course, without a striking title or attractive images, your descriptions will have little relevance.
I think that with all these explanations and the examples of descriptive texts that I have provided, it is more than enough for you to start writing content that causes greater impact.
From here, it all depends on you. May creativity and imagination be with you ...
What do you do to write descriptive text?